The Kendrick Lamar and Rick Rubin interview is important because of how casual it seems. They both seem comfortable and their flow as if this is just a one on one conversation. The questions that Rick asks Kendrick are specific but not too specific that it hindered the response to a yes or no answer. I also think that this interview was important because this interview was conducted by another artist in the industry who understands the mind of another artist which in turn provides a feeling of mutual respect between the interviewer and interviewee.